Transit
Transit advertising is the placement of advertisements on the outside of buses, cabs, fleet vehicles and other vehicles. Transit advertising is so effective because you can't switch it off, change the channel or turn the page - escape is futile as the eye is attracted to colour and movement. This advertising has the benefits of attracting the attention of families and professionals in their cars, students at the bus stop or tourists finding their way around town - it is a high-reach medium used best with imaginative, eye-popping copy.
